Dove anti Photoshop kampanja je retuširana?

Jul 20, 2011 by sonic    6 komentara    kategorija: Foto

Zasigurno ste vidjeli reklamnu kampanju “Campaign for Real Beauty”. Dove je krenuo u borbu protiv Photoshopa, protiv retuširanja žena i prikazivanje istine. U svemu tome je trebala pobijediti ona istinska ženska ljepota.

Ipak, sad izlaze na vidjelo neke stvari koje nisu trebale nikad do do javnosti.

U zanimljivom članku na New Yorker sajtu Pascal Dangin je progovorio o svom radu, retuširanju i radu u modnoj industriji. Dio koji je najviše uzbudio duhove PR-a u Dovu mora biti:

“It is known that everybody does it, but they protest,” Dangin said recently. “The people who complain about retouching are the first to say, ‘Get this thing off my arm.’ ” I mentioned the Dove ad campaign that proudly featured lumpier-than-usual “real women” in their undergarments. It turned out that it was a Dangin job. “Do you know how much retouching was on that?” he asked. “But it was great to do, a challenge, to keep everyone’s skin and faces showing the mileage but not looking unattractive.”

Naravno, druga strana je odmah htjela umanjiti štetu te je odgovorila pa čak stavila pod sumnju njegov rad i uključenost u sam projekt:

“We are unsure right now what he did. He works with Annie Leibovitz, the photographer. And we don’t have any record of him actually working on any of the Dove campaign. There was no retouching of the women. If there was a hair that was up in the air, that might have been the kind of retouching that was done. But until I know what he actually worked on, I can’t comment on it.”

Nekako smo sigurni da ovo nije kraj balade…

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