Dove anti Photoshop kampanja je retuširana?

Zasigurno ste vidjeli reklamnu kampanju “Campaign for Real Beauty”. Dove je krenuo u borbu protiv Photoshopa, protiv retuširanja žena i prikazivanje istine. U svemu tome je trebala pobijediti ona istinska ženska ljepota.
Ipak, sad izlaze na vidjelo neke stvari koje nisu trebale nikad do do javnosti.
U zanimljivom članku na New Yorker sajtu Pascal Dangin je progovorio o svom radu, retuširanju i radu u modnoj industriji. Dio koji je najviše uzbudio duhove PR-a u Dovu mora biti:
“It is known that everybody does it, but they protest,” Dangin said recently. “The people who complain about retouching are the first to say, ‘Get this thing off my arm.’ ” I mentioned the Dove ad campaign that proudly featured lumpier-than-usual “real women” in their undergarments. It turned out that it was a Dangin job. “Do you know how much retouching was on that?” he asked. “But it was great to do, a challenge, to keep everyone’s skin and faces showing the mileage but not looking unattractive.”
Naravno, druga strana je odmah htjela umanjiti štetu te je odgovorila pa čak stavila pod sumnju njegov rad i uključenost u sam projekt:
“We are unsure right now what he did. He works with Annie Leibovitz, the photographer. And we don’t have any record of him actually working on any of the Dove campaign. There was no retouching of the women. If there was a hair that was up in the air, that might have been the kind of retouching that was done. But until I know what he actually worked on, I can’t comment on it.”
Nekako smo sigurni da ovo nije kraj balade…
Našli ste članak preko pojmova:
- ANTI PHOTOSHOP
- dove žene
- dove anti photoshop
- anti photoshop campaign
- Anti-Photoshop
- dove
- Fokus – Svemu Je Kraj
- photoshop dove reklama
- retusirano
- anti anti photoshop
6 komentara + Napiši komentar
Ostavi komentar!
Help Portrait Zagreb 2011
Arhiva
Tvitamo
Gadgeterija
- Olympus nam je pripremio svoj novi fotić otporan na gotovo sve
- [VIDEO] Pogledajte video i fotografije snimljene mobitelom HTC One X
- Facebook donosi foto filtere na sve svoje aplikacije
- Nokia i Carl Zeiss produžili partnerstvo. Očekujemo još foto mrcina poput Nokije PureView 808
- Mislite da su lolcatse osmislili današnji klinci? Varate se. Evo serije fotografija iz 1870.




kategorija:
Najpoznatija anti Photoshop kampanja je retuširana? http://bit.ly/nhKV3p
ovo nije nikaj novo…vijest je stara ko grčka..
Name : Dominik
Comment: [from blog ] : ovo nije nikaj novo…vijest je stara ko grčka..
to se vidi iz aviona :)))
Katkad nije loše neke stvari i sakriti.
Name : miro
Comment: [from blog ] : Katkad nije loše neke stvari i sakriti.